At Desire Code, we don’t just talk about the power of behavioural design - we live it. The Desire Code Experience is our commitment to practicing what we preach, creating an experience that truly embodies the principles we advocate for.

"Eating Our Own Dog Food"

As advocates of behavioural design, we understand that our actions must align with our values. It wasn’t enough to advise others on creating engaging, impactful experiences; we needed to do it ourselves. The Desire Code Experience was born from this need for congruence, demonstrating our belief that learning should be dynamic, immersive, and deeply engaging.

Delivering our insights through another virtual meeting simply wouldn't suffice. To embody the principles we teach, we had to create something more ambitious - a physical, interactive experience that shows our ideas in action and represents a step toward our future goal of a permanent Desire Code Experience.

From Online Presentations to Real-World Engagement

Our journey to create the Desire Code Experience began with a realisation that while online presentations are efficient and accessible, they often lack the depth and connection that only in-person experiences can provide.

Our founder’s experiences highlighted this contrast. Speaking in front of a thousand people at a leadership conference, feeling their energy, and seeing their reactions created a truly shared, memorable moment. But when delivering the same content online to an even larger audience, the connection felt distant, the energy muted, and the experience less fulfilling.

The pandemic pushed many of us into the virtual world, and while online communication has its benefits, it doesn’t capture the full human experience. We wanted to bridge this gap, creating something that would combine the best of both worlds - the scalability of online learning with the rich engagement of in-person experiences.

Building a New Learning Future

The Desire Code Experience represents a step towards our vision of the future: learning that is immersive, dynamic, and rooted in real-world engagement. We believe learning should be transformative and we wanted to set a new standard, one that we hope will inspire others to think creatively about how they engage and educate their teams.

And it's just the beginning. This experience is a crucial step toward our vision of the future - a permanent Desire Code Experience that continually evolves and adapts to new insights from the field of behavioural design.

Ready to explore the Desire Code Experience? Contact us to see how it can transform your organisation’s learning and development.