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12. Summary

Part of a short series on memory design

Denise Hampson
Wednesday 6th July 2022

The image below lists all the factors I’ve talked us through over the last two weeks. On the left are all the things that help people code and store stronger memories and more readily retrieve them.

  • Emotional engagement
  • Sensory immersion
  • Novelty and the unexpected
  • The peak and the end
  • Mementos and artefacts
  • Repetition
  • And on the right are some ways in which you can amplify each of those factors.

    Summary table

    You may be able to adopt all of these factors, or maybe just a few. Each offers you an advantage.

    And these are universal. It doesn’t matter if you’re in a physical space, interacting online, in an augmented world or even in a fully immersive virtual reality space. And I believe that as we explore the opportunities the metaverse brings us, we’ll find new and innovative ways to bring these to life.

    Borrowing from my own playbook… I’d love to know which bit of this series on memory design resonated most with you. Which bit caught your attention? Which bit do you think you’re going to remember tonight, or next Monday, or next month? Connect with me on Twitter or LinkedIn.

    I hope this series has piqued your interest in how to bring memory design into your future experiences, and if you’ve enjoyed this series, you’ll love my book, Desire Code: designing services people want.