Photograph of Desire Code Book

Desire Code, the book

Desire Code: designing services people want
(ISBN: 9781838402105)

Desire Code is our behavioural design framework, crafted and refined with our clients over many years. Use this book to make the products and services you offer more appealing to your customers. More head-turning. More wantable. More desirable. (That’s the inspiration behind the name).

It's a beautiful, full-colour, 216-page book, bursting with ideas and examples of behavioural design in practice.

Photograph of Desire Code Book NEW! Customers ordering a copy of Deisre Code on or before 20th December 2021 will receive a free LIMITED EDITION organic cotton Desire Code tote bag with their order. (*while stocks last)


Free UK shipping.

Buy the book

If you are based outside the UK and want to buy copy of Desire Code, we can still get one to you. Email us at and we will send you a custom link.

Two Mokku characters and five gold stars

Desire Code reviews

"Now we have the best answer anyone has provided so far."
Tom Peters

"Probably the most beautiful book that I've ever held in my hands."
Michael G. Bartlett