Desire Code Book

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Released: 20th April 2021

“'Create a great experience.'' Sure. Do it. 'Get close to your customer.'' Sure. Do it. 'Turn customers into fans.'' Absolutely! What’s missing: How to do these critical things. Well, now we have the best answer anyone has provided so far.”
TOM PETERS, Best-Selling Author

Desire Code will be available to buy from bookstores and online from 20th April 2021.

Desire Code is a complete framework for how to create brilliant customer experiences. It's a bold, noisy, high-energy book full of examples and ideas for how to make products and services appealing to customers.