Desire Code Book

Format: Paperback, 216 pages
Price: £24.99
Released: 20th April 2021
Available to buy: Pre-order now

Desire Code: designing services people want will be available to buy from bookstores and online from 20th April 2021.

Desire Code is a complete framework for how to create brilliant customer experiences. It's a bold, noisy, high-energy book full of examples and ideas for how to make products and services appealing to customers.

Best-selling author and business giant (and all round awesome person), Tom Peters, has written this about the book.

“'Create a great experience.'' Sure. Do it. 'Get close to your customer.'' Sure. Do it. 'Turn customers into fans.'' Absolutely! What’s missing: How to do these critical things. Well, now we have the best answer anyone has provided so far.”
TOM PETERS, Best-Selling Author

Pre-ordering is available from the following stores:





Book Depository - Book Depository will ship worldwide for free.

The sneak preview video below will give you a flavour of what the book looks and feels like.