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We Are Desire Code

At Desire Code, we’re more than just a behavioural design agency, we’re a group of passionate, curious, and energetic problem-solvers who thrive on making meaningful change. We find humans endlessly fascinating, and we get genuinely excited about the challenge of helping our clients think differently and connect more deeply with their customers.

We’re a group of world-class experts, each the best in our field, but what makes us special is how we work together. Our team is a brilliant mix of behavioural scientists, researchers, interaction designers, graphic designers, service designers, copywriters, content designers, industrial and store designers, light and sound experts, communications strategists, sustainability designers, and standards and governance experts. We don’t just work alongside each other; we resonate, we complement, and we bring out the best in each other to tackle the most complex and exciting challenges.

What We Do

At our core, we help our clients see their customers and their world through fresh eyes. We partner with organisations ready to innovate, rethink, and transform - from redesigning health and care services to creating unforgettable store experiences for luxury retail brands, and from reimagining travel and hospitality experiences to developing systems that protect and empower.

Our projects are as varied as they are ambitious, and we’re always up for a new challenge. We’ve helped major brands shift to more sustainable consumer behaviours, enhance online and offline experiences, boost engagement in loyalty programmes, and design immersive, standout experiences that people remember.

We see every project as an opportunity to explore the unexpected, and the human. We believe there’s nothing more exhilarating than solving a tricky problem, and we bring that energy into every room, every meeting, and every design session.

Why Choose Us?

Clients don’t just hire us - they love working with us. Why? Because we bring a fresh perspective, infectious enthusiasm, and a collaborative spirit that makes the journey as enjoyable as the destination. We’re the kind of people who find joy in untangling complexities and who believe that the process of creation should be as rewarding as the outcome.

We bring together the perfect mix of expertise and creativity for each project. Our associates have worked together on all kinds of projects, big and small, and there’s an unspoken rhythm in how we collaborate - in our ideas, insights, and skills that our clients feel from day one.

Let’s Make Something Amazing Together

We’re here to help you think differently, push boundaries, and solve problems in ways you’ve never imagined. So, if you’re ready for a partner who brings not just expertise, but energy, excitement, and a genuine love for what we do - then let’s talk!

Let’s create something incredible together.



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What is behavioural design?

Find out what behavioural design is and why it’s changing how we shape experiences.

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Get to know us

Human-centred design is in our DNA. Find out more about our people and expertise.