The brand new book, Desire Code, will be available to buy from book stores and online from the end of April 2021.

The Desire Code Blog - Recent Articles

Ask for Permission

Enjoying the freedom to act is a key factor in human motivation. Feeling in control of a process or situation makes us feel happier about it. (read more>>)

Alternative Solutions

What big problems are you trying to solve? Are you taking the expected, predictable and automatic approach to solving them? (read more>>)

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