What is Desire Code?
By more desirable, we're not talking about 'need' but ‘want’. The business cases for many services are built upon the outcome of a needs analysis yet they don’t always manage to create the demand that would make them sustainable; they aren't desirable enough or presented in an appealing way. Other services, such as A&E for example, are so well designed to cater for what people want (rather than need), that they are overrun.To make services the most efficient they need to deliver to the people who need them most. Desire Code is a framework that aims to raise demand for services amongst the people who actually need them.