The brand new book, Desire Code, will be available to buy from book stores and online from the end of April 2021. The Desire Code Blog - Recent Articles Ask for Permission Enjoying the freedom to act is a key factor in human motivation. Feeling in control of a process or situation makes us feel happier about it. (read more>>) Alternative Solutions What big problems are you trying to solve? Are you taking the expected, predictable and automatic approach to solving them? (read more>>) Want to know more? Drop us a note, we'll be happy to answer any questions you may have.