Desire Code is a framework that has been developed from the latest research and understanding into human psychology, decision-making and behaviour change, to create a set of principles that when applied to a service or product, make it more desirable for the customer. It is a blend of behavioural insight and customer service excellence developed to provide you with a practical system for creating and delivering consistently brilliant services that attract and delight customers.
The Desire Code Blog - Recent Articles
Enjoying the freedom to act is a key factor in human motivation. Feeling in control of a process or situation makes us feel happier about it. (read more>>)
What big problems are you trying to solve? Are you taking the expected, predictable and automatic approach to solving them? (read more>>)