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We are Desire Code

We are Desire Code, where behavioural science meets design to solve real human challenges.

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What is behavioural design?

Find out what behavioural design is and why it’s changing how we shape experiences.

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Our framework

Discover our Desire Code framework, which distills behavioural economics principles into five key themes to create more desirable, engaging, and user-friendly services.

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Our training and workshops

Explore Desire Code’s behavioural design training and workshops. Choose from half-day, full day and multi-day workshops to drive meaningful change in your organisation.

Desire Code the book

Desire Code, the book

Get a serious taste of how we think with 216 information-rich pages of our design methodology

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Speaking - Denise Hampson

Engage your audience with insights on behavioral economics and behavior change from Denise Hampson, an experienced speaker who has spoken at TEDx, SXSW, and more.

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Get to know us

Human-centred design is in our DNA. Find out more about our people and expertise.