Desire Code is a framework that has been developed from the latest research and understanding into human psychology, decision-making and behaviour change, to create a set of principles that when applied to a service or product, make it more desirable for the customer. It is a blend of behavioural insight and customer service excellence developed to provide you with a practical system for creating and delivering consistently brilliant services that attract and delight customers.
The Desire Code Blog - Recent Articles
When used to describe products and services “help” is one of those words that usually suggests a lack of certainty for customers. (read more>>)
What is the simplest version you can come up with to describe what your service offers, or what your product does? (read more>>)