Desire Code is a framework that has been developed from the latest research and understanding into human psychology, decision-making and behaviour change, to create a set of principles that when applied to a service or product, make it more desirable for the customer. It is a blend of behavioural insight and customer service excellence developed to provide you with a practical system for creating and delivering consistently brilliant services that attract and delight customers.
The Desire Code Blog - Recent Articles
Next time you see a Top 10 list ask yourself which of the following two categories it falls into… (read more>>)
There are some more wonderful examples of words we don’t have in English, that describe emotions and experiences we are all familiar with. (read more>>)