Desire Code is a framework that has been developed from the latest research and understanding into human psychology, decision-making and behaviour change, to create a set of principles that when applied to a service or product, make it more desirable for the customer. It is a blend of behavioural insight and customer service excellence developed to provide you with a practical system for creating and delivering consistently brilliant services that attract and delight customers.
The Desire Code Blog - Recent Articles
Simply telling people about doing 150 minutes of moderate intensity is an example of answering the second question first. (read more>>)
Products and services don't just need to be desirable, they also need to be easy to get. (read more>>)