Desire Code is a framework that has been developed from the latest research and understanding into human psychology, decision-making and behaviour change, to create a set of principles that when applied to a service or product, make it more desirable for the customer. It is a blend of behavioural insight and customer service excellence developed to provide you with a practical system for creating and delivering consistently brilliant services that attract and delight customers.

We provide a consultancy service for applying the Desire Code to your services to help you solve the behaviour change and service design puzzles that you face.

This process involves us coming to your organisation, learning about your systems, identifying your customer journeys and applying our series of Desire Code checklists to uncover ideas to make your services both more desirable for customers, and easier for them to use.

What people say about desire code

"Denise Hampson is one of those special people that have the ability to inform and inspire at the same time. Her vision for a new approach to public health and the opportunity for a step change in connecting with the patients and the public alike creates a sense of rare optimism in a health service that faces deep financial and quality challenges. Denise's background of elite sporting achievement and behavioural economics enables her to take a fresh look at tackling the age old problems of promoting better health."

Mike Farrar
Chief Executive NHS Confederation

"Denise was given a challenging task to get a group of my management team to radically change the way that they approached older peoples bed closures and changing services in the community. All of the team from the senior doctors, nurses and managers through to the internal comms team were enthralled and have been enthusing about how to do things the "Denise" way for weeks - an excellent session with hugely positive results and major shift in motivation"

Alan Lawrie
Director of Acture Services, NHS Lanarkshire

"“With the health and economic challenges we all face, I was looking for someone who could inspire and inform us and unearth refreshing and effective new approaches to connecting with people in our communities about the benefits of sport and active living. Denise Hampson delivered on all fronts through approaching behaviour change with innovation, enthusiasm, pragmatism and a smattering of engaging humour – a powerful combination not often found in one person!”"

Jim Moyes
Chief Executive Live Active Leisure

THE desire code blog

Is it ok to lie to customers if it helps them?

“Have you ever been a smoker? It’s the first question you get asked!” The other delegates nodded. “So now I just tell them, yes”. This little revelation occurred during a Desire Code workshop I was running with a Stop Smoking service in Lancashire a couple of years ago. ... (read more>>)

Sharing Stories

We are natural story tellers. People have been sharing great stories since before we knew how to write them down. Great stories help us learn from each other, and the more vivid they are, the better they can be used to share experiences.... (read more>>)

Want to know more?

Drop us a note, we'll be happy to answer any questions you may have.